Penguin Books Case study The Echo Project by Dare Toronto

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The Echo Project

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Industry Books
Media Case study
Market Canada
Agency Dare Toronto
Associate Creative Director Chris Obergfell
Executive Creative Director Paul Little
Art Director Craig Ferguson
Account Supervisor Katie Rakoczy
Illustrator Leah Vlemmiks, Melissa Bashura
Released March 2014

Credits & Description

The Echo Project is a living, breathing page by page interactive companion to Khaled Hosseini's latest novel, "And the Mountains Echoed". Fans can explore 402 unique digital interpretations inspired by the words found on each of the 402 pages of the novel itself.
The Echo Project
Creative Agency: Dare Toronto
Executive Creative Director: Paul Little
Associate Creative Director: Chris Obergfell
Art Director: Craig Ferguson
Writer: Tal Wagman
Illustrator: Melissa Bashura
Illustrator: Leah Vlemmiks
VP & Director of Planning: Andre Louis
VP Social & Innovation: Ian Barr
Account Supervisor: Katie Rakoczy
Client: Penguin Canada
Director of Publicity: Ashley Audrain
Marketing Director : Charidy Johnston
VP, Marketing & Publicity: Beth Lockley