|Agency||Impact BBDO Cairo|
|Creative Director||Hussam Mourou|
|Art Director||Rami El Kerdani|
|Mena Cristal Awards 2012|
|Corporate & PR||Great Cause campaigns (solidarity, CSR, charity...)||Sapphire|
Credits & Description
On February 2011, Egyptians managed to topple a 30 year corrupt regime, and were about to embark on their first real fair elections in September. With Ramadan approaching in August, how could Pepsi capture the attention of the changed consumer mindset and remain relevant to them?