Philips Case study THE SOUND OF CREATION by Stink, Tribal Amsterdam

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THE SOUND OF CREATION

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Industry Business equipment & services, Corporate Image
Media Case study
Market Netherlands
Agency Stink
Director Gustav Johansson
Copywriter Sharon Cleary, Pol Hoenderboom
Editor Olof Lindh
Agency Tribal Amsterdam
Executive Creative Director Chris Baylis
Released May 2013

Awards

Cannes Lions 2013
Cyber Lions Craft; Interface & Navigation Silver

Credits & Description

Type of entry: Craft
Category: Interface & Navigation
Advertiser: PHILIPS
Product/Service: PHILIPS LIFESTYLE ENTERTAINMENT
Agency: DDB & TRIBAL AMSTERDAM, THE NETHERLANDS

Executive Creative Director: Chris Baylis (DDB & Tribal Amsterdam)
Strategy Director: Peter Hayden (DDB & Tribal Amsterdam)
Creative Concept/Art Director: Bart Mol (DDB & Tribal Amsterdam)
Creative Concept/Copywriter: Pol Hoenderboom (DDB & Tribal Amsterdam)
Copywriter: Sharon Cleary/Pol Hoenderboom (DDB & Tribal Amsterdam)
Design: Robbin Cenijn/Keith Kornson (DDB & Tribal Amsterdam)
User Experience: David Vogel/Joeri Kiekebosch (DDB & Tribal Amsterdam)
Digital Producers: Anna Mononen/Bas Muller (DDB & Tribal Amsterdam)
Project Director: Leon Snelleman (DDB & Tribal Amsterdam)
Client Services: Peter Hayden/Peter Adams (DDB & Tribal Amsterdam)
RTV Producers: Nikki Haighton/Fione Van Wijk (DDB & Tribal Amsterdam)
Director: Gustav Johansson (Stinkdigital)
Director of Photography: Niklas Johansson (Stinkdigital)
Producers: James Britton/Erik Torell (Stinkdigital)
Art Department: Fritjof Granström (Stinkdigital)
Editor: Olof Lindh (Stinkdigital)
Post Production: Dado Valentic/Zach Ellams (Stinkdigital)
Digital Producer: Smita Das (Stinkdigital)
Development: Romuald Quantin/Sam Elie (Stinkdigital)
Composer: Ernest Greene Aka Washed Out (Washed Out)
Brief Explanation
'The Sound of Creation' is an immersive audio-visual story that shows the passion and craftsmanship that goes into creating the nine high-end Philips Fidelio audio products.
Each story is accompanied by a video loop and specially composed music loop that are perfectly synchronized to create a seamless experience. The stories unfold one by one, resulting in a complete music track.
People can interact with the experience at any moment and create their own music composition. Muting an audio loop with the mouse or using keypad numbers 1-9 to reveal the inspirational story behind the nine Philips Fidelio audio products.