|Industry||Books, Business equipment & services|
|Cannes Lions, 2014|
|INNOVATION LIONS||Innovation Lions Media Description||Innovation Lion|
Credits & Description
Breakfast New York has created the most advanced directional sign in the world. Points is a new intelligent, rotating, digital sign that moves according to what you're looking for, what's happening around you and the time. This is real footage of Points shot in Brooklyn, NY. Everything was captured on camera, and no CG is being used.