Porteur Case study The First Year by M&C Saatchi Stockholm

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The First Year

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Industry Bicycles
Media Case study
Market Sweden
Agency M&C Saatchi Stockholm
Executive Creative Director Martin Cedergren, Patrick Dry
Production The Brewery
Released February 2013

Credits & Description

Category: Travel, transport & tourism
Brand: Porteur
Agency: M&C Saatchi Stockholm
Country: Sweden
In 2012, we created a new bicycle brand with a unique promise. For every bicycle sold, another bike is donated to children in developing countries, One-for-One. Porteur is only sold online and was launched using digital/social media. Agency M&C Saatchi Stockholm
Category: Travel, transport & tourism
URL: http://brutalsimplicity.se/porteur/
Client: Porteur
Agency: M&C Saatchi Stockholm
Production: The Brewery
Country: Sweden
Executive Creative Director: Martin Cedergren
Executive Creative Director: Patrick Dry
Client Team Director: Fredrik Widen
Client Team Director: Jimmy Östlund