20th Century Fox Case study PROMETHEUS MARKETING CAMPAIGN

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PROMETHEUS MARKETING CAMPAIGN

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Industry Culture, Leisure & Sport
Media Case study
Market United Kingdom
Production Rsa Films
Released May 2013

Awards

Cannes Lions 2013
Cyber Lions Digitally Led Integrated Campaign; Best Digitally Led Integrated Campaign Bronze

Credits & Description

Advertiser : TWENTIETH CENTURY FOX
Product : PROMETHEUS
Entrant : RSA FILMS London, UNITED KINGDOM
Type of Entry : Digitally Led Integrated Campaign
Category : Best Digitally Led Integrated Campaign
Title : PROMETHEUS MARKETING CAMPAIGN
Advertiser/Client : TWENTIETH CENTURY FOX
Product/Service : PROMETHEUS
Entrant Company : RSA FILMS London, UNITED KINGDOM
Advertising Agency : RSA FILMS London, UNITED KINGDOM
Case Film URL: http://www.ignintawards.com/prometheus/
Website URL: http://www.projectprometheus.com/
Viral Video URL: http://www.youtube.com/watch?v=lpYUW0ekPSA
Additional URL: http://www.youtube.com/watch?v=oaJD8cGfZCQ
Name Company Position
Ridley Scott/Evan Dehaven/Chris Eyerman RSA Films/Ignition Interactive Creative Director
Damon Lindelof RSA Films Copywriter
Johnny Hardstaff/Luke Scott RSA Films Director
Caspar Delaney RSA Films Executive Producer
Maiko Sakurai/Parker Sapp/Jamie Somphanthabansouk/Sheila Iverson Ignition Interactive Producer
James Cobo/Amber Eyerman/Lindsey Shaw Ignition Interactive Social Media
Mark Patten RSA Films Cinematographer
Matt Johnston/Matthew Goshman/Matt Matijevich/Thomas Mulloy Ignition Interactive Developer
Nick Boes Ignition Interactive Art Director
Absolute/Hoxton Redsox Post Production Facility
Ed Cheeseman/Ben Harrex/Owynne Dawkins RSA Films/Absolute/Hoxton Redsox Editor
Andy Burdin/Nick Jones/Wilson Saloj Ignition Interactive Designer
Ashley Crandall/Nina Kauffman/Meredith Rose Ignition Interactive Copywriters
Anton Molleda Ignition Interactive Chief Operations Officer
BRIEF EXPLANATION
Our Prometheus campaign introduced fans and new audiences to the rich story world around Prometheus through a potent mix of social, traditional and transmedia storytelling. We launched Peter Weyland's TEDTalk from 2023 at TED2012, partnered with both Mashable and Verizon FIOS to debut a David 8 product commercial and joined forces with Microsoft to unlock an exclusive clip from the film on stage during their E3 XBox Smartglass announcement event. The campaign hub was designed and executed as a fully-realized company website, which spiraled out additional content, interactive experiences and original videos, ensuring maximum visibility and engagement.