|Industry||Chemicals, Fertilizers & By-products, Metallurgy|
|Executive Creative Director||Kazoo Sato Associate Creative Director|
|Art Director||Nozomi Imaoka, Keisuke Shimizu Tbwa\hakuhodo|
|Copywriter||Tomoki Harada, Chino Yamaguchi|
|Cannes Lions 2013|
|PR Lions||Technique; Best Launch or Re-launch||Bronze|
Credits & Description
Protoleaf is a Japanese gardening soil brand. Concerns about nuclear radiation from Fukushima had caused consumers to question soil safety -- even in store-bought products. We wanted to let our stakeholders, including consumers and trade, recognize the surprising quality and safety of the product.