Prudential Case study THE CHALLENGE LAB by Droga5 New York

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Industry Banking & Financial Services
Media Case study
Market United States
Agency Droga5 New York
Art Director Karen Land Short
Producer Andy Hatch
Photographer Paul Mcgeiver
Released May 2013


Cannes Lions 2013
Cyber Lions Websites & Microsites; Financial Services Silver

Credits & Description

Type of entry: Websites & Microsites
Category: Financial Services
Advertiser: PRUDENTIAL
Agency: DROGA5 New York, USA
Illustration: Chris Labrooy/Craig Word (I Love Dust)
Interactive Production Company: (Use All Five)
Account Director: Heidi Rick (Droga5)
Group Account Director: Bryan Yasko (Droga5)
Strategy: Ted Florea/Chet Gulland/Becky Wang/Zach Foster/Josh Millrod/Linda Ha (Droga5)
User Experience: Kathrin Hoffman/Eileen Tang (Droga5)
Technical Director: David Jusus (Droga5)
Producer: Andy Hatch (Droga5)
Amber Wimmer: Senior Interactive Producer (Droga5)
Executive Interactive Producer: Lindsey Slaby (Droga5)
Head Of Art Production: Cliff Lewis (Droga5)
Head Of Integrated Production: Sally-Ann Dale (Droga5)
Photographer: Paul Mcgeiver (Droga5)
Designers: Ben Grube/Devin Croda/Ben Downward (Droga5)
Art Director: Karen Land Short (Droga5)
Copywriters: Ant White/Tara Lawall/Brian Eden (Droga5)
Associate Creative Directors: Jerry Hoak/Ray Del Savio/Lucas Hearl (Droga5)
Executive Creative Directors: Nik Studzinski/Kevin Brady/Neil Heymann (Droga5)
Chief Creative Officer: Ted Royer (Droga5)
Creative Chairman: David Droga (Droga5)
Account Director: Emily Brooks (Droga5)
Brief Explanation
The average American has only $38,000 saved for retirement. Why? It turns out some of our biggest financial challenges are caused by our own behaviors and the way our brains are wired. So, we partnered with professors from leading universities, as well as experts in the field of design, to create The Challenge Lab, a place where people can understand our challenges, and learn how to overcome them. Through videos, experiments, articles and over 60 interactive pieces, we break down their challenges and help people start planning for their future.