BLACKPOOL CITY COUNCIL Case study DUNE GRASS by Freestate

DUNE GRASS

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Industry Public awareness
Media Case study
Market United Kingdom
Agency Freestate
Creative Director Adam Scott
Released May 2013

Awards

Cannes Lions 2013
Design Lions Public Spaces Gold

Credits & Description

Type of entry: Environmental Design
Category: Public Spaces
Advertiser: BLACKPOOL CITY COUNCIL
Product/Service: PUBLIC SCULPTURE
Agency: FREESTATE London, UNITED KINGDOM

Landscape Architect: Scott Carroll (LDA Design)
Reader - In Flight Dynamics: Dr. Douglas Greenwell (City University London)
Structural Engineer: Eva Macnamara (Atelier One)
Director/Structural Engineer: Aran Chadwick (Atelier One)
Project Manager: Meredith Rowe (FreeState)
Managing Director: Ben Johnson (FreeState)
Design Director: Charlotte Boyens (FreeState)
Creative Director: Adam Scott (FreeState)

Brief Explanation
How can we create a new symbol of a new Blackpool that will have a guaranteed lifespan of 50 years?

And over that half century it must be maintenance free noting the effects of the weather, the climate, and the stag weekenders makes this one of the harshest places in the British Isles!

Describe the brief from the client
Blackpool wanted interactive installations to help regenerate the promenade and refresh perceptions of the city.


Design Process
The world's largest kinetic sculptures, a genuinely innovative response to an 'interactive' brief. Standing as tall as a ten story building, with heads the size of a transit van, the Dune Grass now permanently tower over the promenade at Blackpool. They are a bold and charismatic personification of the city, giant blades of grass blowing in the wind. Interactive with human spirit.


Results
Instantly achieved cult status in the city. A living icon.

Their location guarantees an annual audience of over 10m visitors, their compelling personality a symbol of a new Blackpool sparking 1,000s of online conversations.