INDIAN FILM by THE BUSTOP Salmiya for QUALITYNET

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INDIAN FILM

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Industry Internet Service Providers
Media Case study
Market India
Agency THE BUSTOP Salmiya
Production Cinemagica
Production Nirvana Films
Released February 2013

Awards

Mena Cristal Awards 2013
Production Best Use of Music Cristal (Gold)
Production Best Direction Sapphire (Silver)

Credits & Description

Client QUALITY NET
Product DSL INTERNET
Entrant CINEMAGIC Salmiya, KUWAIT
Type of Entry: Craft: Film
Category: FILM - BEST USE OF MUSIC
Title: INDIAN FILM
Product/Service: DSL INTERNET
Entrant Company : CINEMAGIC Salmiya, KUWAIT
Advertising Agency : THE BUSTOP Salmiya, KUWAIT
Production Company : CINEMAGIC Salmiya, KUWAIT
Production Company 2 : NIRVANA FILMS Mumbai, INDIA
Name Position
May Alsaleh Chief Creative Officer
Maryam Almotairy Executive Creative Director
Maryam Alkhatrash Creative Director
Bashar Alshatti Copywriter
Tarik Jammal Agency Producer
Mohammad Younis Producer
Abdulaziz Aljasmi Director
Tarban Studio Sound Studio
Nizar Algandi Sound Design/Arrangement
Cinemagic Post Production
Bashar Alshatti Music
Menal Rath Production Designer
Ravi K Chandran Cinematographer
Cinemagic EditingCompany
Ramya Rao ProductionManager
Brief Explanation:
Qualitynet, had consistency in its speed. The competition was known to exaggerate its claims in regards to speed, promising customers what they couldn’t provide. The target was to reinvigorate the Qualitynet brand as a speed consistent provider that doesn’t exaggerate its services. Bollywood cinema has a loyal fan-base of Kuwaitis that dates back to the 70's. We juggled with the concept of the Kuwaiti phrase called "film-hindi" or "a Bollywood movie". This is a phrase that is synonymous with exaggeration. If someone exaggerates when telling you a story, you say "what is this? a Bollywood movie?". Our idea was to deliver the concept of speed and exaggeration within the framework of a “film-hindi” that is locally and culturally appreciated. We travelled to India and produced the advertisement there, with a RajniKanth impersonator taking the main role in a scene from a "lost Bollywood film of the past". , collected sound effects from early Bollywood cinema, and replicated the classic film look (with all its flaws, scratches, frame skips). We composed a Bollywood-style song, with indian-kuwaiti lyrics. And we ended it with our tagline: This isn't just an Bollywood film, This is the speed of Qualitynet.