Red Cross Case study #donateexample by Arcos Comunicacao

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#donateexample

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Industry Charities, Foundations, Volunteers
Media Case study
Market Brazil
Agency Arcos Comunicacao
Art Director Thiago Reis
Copywriter João Saraiva E Carlos Renato Rocha
Producer Juliana Sarda
Illustrator Eugênio Lima
Released April 2013

Credits & Description

The digital campaign called #donateexample
creates a virtual blood bag that feeds the timeline of youtube videos.
The idea of Arcos to the Red Cross built a permanent network
of donors and used blogs as media worldwide.
"A club where it costs nothing to be a member. Only generosity."
www.clube25.org
Advertised brand: Red Cross
Advert title(s): #donateexample
Headline and copy text (in English): #donateexample
Advertising Agency: Arcos, Recife, Brazil
Agency website: www.arcosonline.com.br
Creative Director: Carlos Renato Rocha
Art Director: Thiago Reis
Copywriter: João Saraiva
Media Manager: Paula Fernanda, Carol Campello
Illustrator: Eugênio Lima
3D illustrator: Saulo Lísias
Web developer: David Vieira
Producer: Juliana Sarda
Audio: Onomatopéia
Video: Três Caras
Published: March, 2013