Rexona Case study Football Without Wives for Rexona Men by Grape Advertising Agency, R&I (RCG)

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Football Without Wives for Rexona Men

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Industry Skin Care
Media Case study
Market Russia
Agency Grape Advertising Agency
Agency R&I (RCG)
Released November 2014

Awards

Cristal Awards, 2014
PR BEST PRODUCT LAUNCH SAPPHIRE

Credits & Description

Media: Online
Category: Skin Care
Geo: Russia
Agency: R&I (RCG Group).
Advertising Agency: RCG, Russia
Brand: Rexona Men (Unilever)
Product: Football Mania
PR: Football without wives
Gurgen Melkonyan, Senior Brand manager Rexona
Daria Romadina, Executive Brand manager Rexona
Anastasia Lander, Senior PR manager
Elena Shvets, Senior Customer Marketing manager
Anton Afanasiev, Senior Digital Media Manager
Valeria Mikhailova, Senior Print & Traditional Advertising Media Manager
Irina Zernishko, Senior Media Manager
R&I(RCG) Credits
Serafima Gurova - PR Director
Valeriya Fedyashova - Senior Account PR Manager
Maksim Bondarev - PR Assistant
Grape Credits:
Vladimir Garev - Creative Director
Alyona Ivanova - Creator
Denis Bykov - Creator
Viktoria Zvonareva - Creator
Alexandr Sevryukov - Account Director
Yana Shostak - Account Manager
Albert Patrashku - Art-Director
Sergey Grebenyuk - Designer
Alexey Kosilin - Producer
Tatiana Chepko - Video Producer
Zebra Hero - Video Production
Released: November 2014