Riposa Case study Riposa Swiss Sleep: A colorful dream by Havas Worldwide Zurich

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Riposa Swiss Sleep: A colorful dream

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Industry Household maintenance & pet products
Media Case study
Market Switzerland
Agency Havas Worldwide Zurich
Creative Director Axel Eckstein
Art Director Andrea Huber
Copywriter Wolfgang Bark
Released March 2013

Credits & Description

Category: House, Garden & Pets
Agency: Havas
Brand: Riposa
Geo: Europe, Switzerland
Riposa is a swiss bed-manufacturer launching a new sleeping-concept : the innovative colorful beds. Our idea was that if one sleeps colorful, one will also dream in a colorful way 250 authors followed our call to compose together on Facebook the longest and most colorful chain-novel ever written: In every single contribution appeared at least one color. After the closure of the 5th chapter, we turned this online work into a real book. Elabourated in a profoundly artistic way, the book appeared attached with some visionary illustrations implemented into posters. The illustrations are directly linked to the story and were written from different authors following the folding principle.

Advertising Agency: Havas Wordwide Zürich, Switzerland
Creative Director: Axel Eckstein
Art Director: Andrea Huber
Copywriter: Wolfgang Bark
Illustrators: Andrea Huber, Anne-Marie Pappas
Published: December 2012