The Changing Beer Coaster by The Brand Agency for Road Safety Commission

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The Changing Beer Coaster

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Industry Government & Other Authorities, Traffic safety
Media Case study
Market Australia
Agency The Brand Agency
Released March 2017

Credits & Description

Most people don’t realize that being over the legal drinking limit (0.05) by even just a small amount i.e. two drinks in, can impair your judgment when driving. Through the creation of experiential road safety coasters, The Brand Agency, Perth demonstrate how easily alcohol can impair your judgment.
Media: Outdoor
Category: Government
Client: Road Safety Commission of Western Australia
Agency: The Brand Agency, Perth
Country: Australia
Creative Director: Craig Buchanan
Art Director: Lauren Regolini
Copywriter: Zosia Kilpatrick
Associate CD / Art Director: David Donald
Account Director: Natalie Pearson
Client Marketing Manager: Clodagh Garvey
Media: Paul Clout
RSC Principal Intelligence Analyst: David Slack-Smith
RSC Campaign Project Officer: Alisia Mumby