Rwe Case study POWER LEAKAGE by Jung Von Matt Germany

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POWER LEAKAGE

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Industry Energy & Water Utilities
Media Case study
Market Germany
Agency Jung Von Matt Germany
Executive Creative Director Sascha Hanke
Creative Director Jens Paul Pfau, Tobias Grimm
Copywriter Henning Robert
Account Supervisor Nina Ziebell
Released October 2010

Credits & Description

Category: Titanium and Integrated
Advertiser: RWE
Product/Service: ENERGIEWELT.DE
Agency: JUNG von MATT
Date of First Appearance: Oct 13 2010
Executive Creative Director: Sascha Hanke (Jung von Matt AG)
Creative Director: Jens Pfau (Jung von Matt AG)
Creative Director: Tobias Grimm (Jung von Matt AG)
Art Direction: Benjamin Busse (Jung von Matt AG)
Copywriter: Henning Robert (Jung von Matt AG)
Artist: Markus Hofer
Art Buying: Bettina Zschirnt (Jung von Matt AG)
Account Supervisor: Nina Ziebell (Jung von Matt AG)
Media placement: Floor Installation - RWE Tower, Essen (Town Center) - 13.10.2010

Describe the campaign/entry
Most people don’t care about the waste of energy a lot because they simply can’t see it. So we decided to make it visible.

Describe how the campaign/entry was launched across each channel in the order of implementation
Even nowadays, humanity still neglects obvious wastes of energy. To show that energy is wasted every second, everywhere, we co-operated with Austrian artist Markus Hofer and placed a series of 'leaking' power-outlets in the RWE headquarters and on the streets.

Give some idea of how successful this campaign/entry was with both client and consumer
The power leakages soon became the talk of the town.
As a result, the number of visitors on energiewelt.de increased by 22 % in just one month, quickly turning the new portal into one of the major addresses for sustainable usage of energy in Germany.