Offline Glass by Fischer America Sao Paulo for Salve Jorge

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Offline Glass

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Industry Restaurants, Pubs & Bars
Media Case study
Market Brazil
Agency Fischer America Sao Paulo
Art Director Mauricio Perussi
Producer Renato Flemming
Photographer Lucio Cunha
Editor Melissa Serro Pottker
Released May 2013

Credits & Description

Salve Jorge Bar presents the "Offline Glass", the glass that only
stands if supported on the mobile
A creation of the advertising agency Fischer & Friends, a special
glass of beer rescues people from the online world and brings them
back to chat at a bar table
May 2013 – Isn’t it annoying to be with someone at a bar table that
is only playing with the cell?Salve Jorge, in São Paulo, has solved
this problem.The "home of good food and cold beer", elected by many
guidebooks as the best happy hour in town, presents the Offline
Glass, a glass that only stands if supported by the mobile device.
A creation of the advertising agency Fischer & Friends, The Offline
Glass rescues people from the online world and brings them back to
the table of the bar and to the eye to eye talk.
"The spirit of Salve Jorge is to gather friends and warriors of
every day, as we say, in a happy environment around good food and
cold beer," says Flavius ​​Cinira, one of the owners of Salve
Jorge."The Offline Glass materializes exactly this. It is an
invitation for people to come here, after the daily battle, to turn
off the online world, have a chat with friends and live the reality
that is around them at least for a few hours”, addsthe partner
Wanderley Romano.
The beer glasses have a special cut at the base and were produced
especially for Salve Jorge. 
Technical File
Agency: Fischer&Friends
Client: Salve Jorge Bar
CreationGeneral Director: Mario D’Andrea
Creation Director: Beto Rogoski and Sthefan Ko
Editor: Melissa Serro Pottker
Art Director: Maurício Perussi
Convergence VP: Pedro Porto
Photographer: Lucio Cunha
Art Buyer: Leo Lopes and Carol Ferreira
Graphic Producer: Diogo Almeida
Producer: Renato Flemming / Studio 377
Traffic: Giovanna Brezolini
Client Approval: Flavius Cinira e Wanderley Romano