Secret Case study Mean Stinks [video] by Leo Burnett Chicago

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Mean Stinks [video]

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Industry Deodorants
Media Case study
Market United States
Agency Leo Burnett Chicago
Executive Creative Director Susan Treacy
Producer Steve Tabor, Bobby Gruenberg
Account Supervisor Kristin Ware
Production HAUS Interactive
Released May 2012

Awards

Clio Awards, 2013
Direct Mixed Campaign Bronze

Credits & Description

Advertiser: P&G
Agency: LEO BURNETT CHICAGO
Category: Copywriting
Advertising campaign: MEAN STINKS
Art Directors: Angela Paris (Leo Burnett Chicago)
Copywriters: Charlotte Haynie (Leo Burnett Chicago)
Copywriters: Dave Loew (Leo Burnett Chicago)
Art Directors: Emma Arnold (Leo Burnett Chicago)
PR Partner: Marina Maher Communications
Global Chief Creative Officer: Mark Tutssel (Leo Burnett Worldwide)
Account Manager: Martha Friedner (Leo Burnett Chicago)
Production Company: Haus Interactive
Account Supervisor: Kristin Ware (Leo Burnett Chicago)
Creative Technologist: Kristy Schilling (Arc Worldwide)
Digital Production Artists: Rachelle Sartini Garner (Leo Burnett Chicago)
Executive Creative Director: Susan Treacy (Leo Burnett Chicago)
Digital Production Artists: Andrea Lyons (Leo Burnett Chicago)
Producer: Bobby Gruenberg (Leo Burnett Chicago)
Account Director: Cindy Blikre (Leo Burnett Chicago)
Strategy Director: Jason Parker (Leo Burnett Chicago)
Art Directors: Jon Wyville (Leo Burnett Chicago)
Senior Producer: Laurie Gustafson (Leo Burnett Chicago)
Media Partner: Starcom Mediavest Group
Producer: Steve Tabor (Leo Burnett Chicago)
Creative Directors: A.j. Hassan (Leo Burnett Chicago)
Creative Directors: Diane Magid (Leo Burnett Chicago)
Creative Technologist: Kevin Mcglone (Arc Worldwide)
Chief Innovation Officer: Mark Renshaw (Leo Burnett Chicago)
Group Executive Producer: Rob Tripas (Leo Burnett Chicago)
Chief Creative Officer: Susan Credle (Leo Burnett Chicago)