Sid Lee Case study BLIND SPOT by Sid Lee Paris

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BLIND SPOT

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Industry Advertising agencies, Business equipment & services
Media Case study
Market France
Agency Sid Lee Paris
Account Supervisor Guillaume Bergeron Sid Lee
Released April 2011

Credits & Description

Category: Titanium and Integrated
Advertiser: SID LEE
Product/Service: SID LEE COLLECTIVE
Agency: SID LEE
Date of First Appearance: Apr 15 2011
Chief Creative Officer: Sid Lee (Sid Lee)
Executive Creative Director: Sid Lee (Sid Lee)
Creative Director: Sid Lee (Sid Lee)
Copywriter: Sid Lee (Sid Lee)
Art Director: Sid Lee (Sid Lee)
Agency Producer: Sid Lee (Sid Lee)
Account Supervisor: Sid Lee (Sid Lee)
Advertiser's Supervisor: Sid Lee (Sid Lee)
Account Manager: Sid Lee (Sid Lee)
Planner: Sid Lee (Sid Lee)
Media placement: Youtube - Youtube - 04/15/2011

Describe the campaign/entry
The objective was to promote Sid Lee.

Future collaborators and young talents who could come and work for us were the target.

The insight was: free expressions spots remain in the most monitored city in the world.

The idea became relevant once located and displayed in London.

Describe how the campaign/entry was launched across each channel in the order of implementation
The idea was to offer our artists the opportunity to bring their art into the very few spaces where surveillance cameras can’t see. To spit in the eye of big brother and prove that creativity has no limits.

Give some idea of how successful this campaign/entry was with both client and consumer
Huge recognition from the art world, Powerful PR impact and numerous CVs sent to Sid Lee by people inspired by our project.