Smithsonian Case study Roads of Arabia by Hello Design

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Roads of Arabia

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Industry Shows, Events & Festivals
Media Case study
Market United States
Agency Hello Design
Released October 2012

Credits & Description

A couple hundred pieces of Arabia are coming to Washington D.C. on November 17, 2012 when the Smithsonian's Sackler Gallery presents the U.S. premiere of the “Roads of Arabia” exhibition. Formerly on view in 2010 at the Louvre in Paris, the exhibition holds over 200 recently discovered artifacts from Saudi Arabia’s formerly unknown ancient past, representing a new frontier in the history of Arabia and its connections with the outside world.

In an effort to build awareness of the exhibition and the history of Saudi Arabia before and during the exhibition, the Smithsonian has partnered with Hello Design, an LA-based digital creative agency, to showcase 11 objects from the exhibition at www.roadsofarabia.com. The website will also provide background about the archeology and history of the kingdom of Saudi Arabia, which visitors can expect to learn about at the exhibit, which runs November 17, 2012 – February 4, 2013.

Hello Design took a novel approach to showcasing the selected objects by making them large-scale and set against a stark white page so visitors to the website can feel like they are at the exhibition, even when they are not. Allowing for the Smithsonian audience to learn just as much about the objects as they would if they were at the Sackler Gallery, visitors to www.roadsofarabia.com can also learn about the nature of the selected objects, the particular location they were discovered and related objects they may also be interested in.

Agency: Hello Design
Client: Smithsonian