Upgrade code by VIANEG for Solmart

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Industry Electronic Devices & Home Appliances, Retail, Distribution & Rental companies
Media Case study
Market Russia
Agency VIANEG
Creative Director Victor Kurastikov
Copywriter Victor Kurastikov
Designer Aleksandr Shuvalov
Released June 2013

Credits & Description

We had to make arrangements for electronic equipment SALE for Solmart store.
Solution:
We took VHS-cassette, which was so popular recently. Then, created cover for them, which looked like posters for modern blockbusters. Finally, distributed to our contacts.
When people put the tape in to VCR, they see our message: âIF YOU SEE THIS â YOU NEED UPGRADEâ.
Next the person gets a unique discount code which can be used to buy a new video player in our store.
Results:
During the month the campaign was released, there were мore than 15 000 orders.
Category: Home electronics
Media: DM
Category: Retail services
Client: Solmart
Agency: VIANEG
Country: Russia
Creative Director: Victor Kurastikov
Art Director: Aleksandr Shuvalov
Copywriter: Victor Kurastikov
Designer: Aleksandr Shuvalov
Published: May 2013