SOS-Children's Villages Case study 99% Children's Villages by darw!n Brussels

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99% Children's Villages

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Industry Charities, Foundations, Volunteers
Media Case study
Market Belgium
Agency darw!n Brussels
Released June 2012

Awards

Epica Awards 2013
Direct Marketing Business to Business Direct SILVER

Credits & Description

Title "99% Children's Villages"
Media: Print
Agency Darwin BBDO
City Brussels
Campaign 99% Children's Villages
Advertiser SOS Children's Villages International
Brand SOS Children's Villages
Agency (& City): darw!n - Diegem
Creative Director(s): Guido Goffeau
Copywriter(s): Robby Sallaets
Art Director(s): Jeremy Vanmaele - Guido Goffeau
Short explanation
SOS Children's Villages provides family based care for abandoned children. 10 children live together in 1 house. 7 to 15 houses are grouped in a 'village'. For the renovation of their biggest village in Belgium, Chantevent, they needed funding, huge funding.
Let's not ask money from a broad audience, let's target those who really can make a difference: 6 captains of industry. But how to reach them? You won't be able to get hold of them by mail, phone or letter.
Description
SOS Children's Villages provides family based care for abandoned children. 10 children live together in 1 house. 7 to 15 houses are grouped in a 'village'. For the renovation of their biggest village in Belgium, Chantevent, they needed funding, huge funding.
Let's not ask money from a broad audience, let's target those who really can make a difference: 6 captains of industry. But how to reach them? You won't be able to get hold of them by mail, phone or letter.