Sport Club Recife Case study IMMORTAL FANS by Ogilvy Sao Paulo

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IMMORTAL FANS

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Industry Sports Teams & Events
Media Case study
Market Brazil
Agency Ogilvy Sao Paulo
Executive Creative Director Roberto Fernandez, Paco Conde, Roberto Fernandez David
Art Director Joao Coutinho
Producer Patricia Cortes, Gilberto Filho, Veronica Beach, Renata Neumann David
Account Supervisor Amanda Madeiros, Mauro Frota
Typographer Ramon Muniz
Released November 2012

Awards

Cannes Lions 2013
Promo and Activation Lions Best Integrated Campaign Led by Promotion and Activation Grand Prix
Outdoor Lions Ambient; Small Scale Special Solutions Gold
Promo and Activation Lions Product & Service; Corporate Image & Information Gold
PR Lions Sectors & Services; Corporate Communication Gold
Promo and Activation Lions Use of Promo & Activation; Best Use of Guerilla Marketing in a Promotional Campaign Gold
Direct Lions Product & Service; Corporate Image & Information Silver
Direct Lions Best Use of Digital Direct Marketing; Social Media & Viral Marketing Bronze

Credits & Description

Advertiser: SPORT CLUB RECIFE
Agency: OGILVY BRASIL
Category: Small Scale Special Solutions
Advertising campaign: IMMORTAL FANS
Chief Creative Officer: Anselmo Ramos
Planner: Bruno Cunha
Planner: Camila Coelho
Advertiser's Supervisor: Gabriel Freire
Producer: Gilberto Filho
Other Credits: Pablo Moura
Copywriter: Paco Conde
Producer: Patricia Cortes
Other Credits: Renata Rolin
Executive Creative Director: Roberto Fernandez
Creative Director: Paco Conde
Executive Creative Director: Paco Conde
Producer: Renata Neumann
Producer: Veronica Beach
Account Supervisor: Amanda Madeiros
Other Credits: Daniel Tartaro
Art Director: João Coutinho
Account Manager: Ana Paula Perdigão
Other Credits: Rodrigo Lima
Account Manager: Luis Carlos Franco
Account Supervisor: Mauro Frota
Typographer: Ramon Muniz (Ogilvy Brasil)
Other Credits: Tatiana Michelan
Other Credits: Tomaz Praça
Ambient Execution Description
We created the first Organ Donor Card for a football team. The Organ Donor Card keeps the passion of the fans alive through the lives of others. And, at the same time, solves the biggest barrier to organ transplants in Brazil: family authorization. An integrated campaign launched the Organ Donor Card featuring real patients on transplant lists. We launched it during an important game, SPORT CLUB RECIFE vs. SANTOS FC. A stand was set-up for fans to get their card during the game.