Sprite Case study Refresh It! by BBR Saatchi & Saatchi Israel, Promarket

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Refresh It!

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Industry Soft Drinks
Media Case study
Market Israel
Agency BBR Saatchi & Saatchi Israel
Creative Director Amir Ariely
Account Supervisor Yogev Weiss
Agency Promarket
Digital Creative Director Oded Lavie
Released October 2013

Credits & Description

To introduce Sprite Israel's new BBR Saatchi & Saatchi created tag line 'Refresh it' special booths were set up along Israel's beaches, equipped with facebook-connected slow motion cameras that filmed consumers getting hit in the face by water balloons. The slo-mo videos were instantly uploaded to the consumers' facebook pages, and the ones with the most views won prizes.
Client: Sprite Israel
Title: Refresh It Slo-Mo Booth
Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
VP Digital: Maayan Tirangel
Creative Director: Amir Ariely
Digital Creative Director: Oded Lavie
Copywriters: Tomer Gidron & Eran (Shushu) Spanier
Art director: Aia Bechor
Account Group Head: Nir Federbush & Hagai Leeran
Account Supervisor: Yogev Weiss
Account Executive: Ziv Mishan
VP Planning: David Kosmin
Planner: Rachel Friend
VP Production: Dorit Gvili
Agency digital producer: Erez Nativ
Promotion: Promarket