|Agency||BBR Saatchi & Saatchi Israel|
|Creative Director||Amir Ariely|
|Account Supervisor||Yogev Weiss|
|Digital Creative Director||Oded Lavie|
Credits & Description
To introduce Sprite Israel's new BBR Saatchi & Saatchi created tag line 'Refresh it' special booths were set up along Israel's beaches, equipped with facebook-connected slow motion cameras that filmed consumers getting hit in the face by water balloons. The slo-mo videos were instantly uploaded to the consumers' facebook pages, and the ones with the most views won prizes.