Stride Case study THE CHASE by J. Walter Thompson New York

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THE CHASE

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Industry Chewing-Gum
Media Case study
Market Japan
Agency J. Walter Thompson New York
Director The Hoffman Brothers
Executive Creative Director Tom Christmann
Creative Director Chris Maiorino, Mason Hedgecoth, Lisa Topol, Rob Omodiagbe
Art Director Eric Deichl
Copywriter Jeff St. Jean
Account Supervisor Lauren Hanin
Editor Chan Hatcher @ Numbersix
Production Harvest
Producer Bonnie Goldfarb
Released August 2011

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: KRAFT FOODS
Product/Service: STRIDE GUM
Agency: JWT NEW YORK
Production Company: harvest, Santa Monica, USA
Executive Creative Director: Tom Christmann
Creative Director: Mason Hedgecoth
Copywriter: Jeff St. Jean
Art Director: Eric Deichl
Agency Producer: Angela Buck
Account Supervisor: Lauren Hanin
Producer: Bonnie Goldfarb
Director: The Hoffman Brothers
Editor: Chan Hatcher
Account Manager: Mona Munayyer
Cinematographer: Ross Richardson
EditingCompany: No6 Editorial
Account Manager: Mona Munayyer
Cinematographer: Ross Richardson
Editing Company: No6 Editorial

English Description
A man in a mall is being chased by a Stride Gum spokesman who is trying to get him to switch over to the new Stride 2.0 gum.