Studio Brussels Case study Break A Leg Dave by Serviceplan Benelux Brussels

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Break A Leg Dave

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Industry TV Channels/Radio Stations and Programmes
Media Case study
Market Belgium
Agency Serviceplan Benelux Brussels
Released March 2016

Awards

IMC European Awards 2016
Belgian Winners Brand Building Silver
Belgian Winners Direct 1:1 Silver
Belgian Winners Small Budget Silver

Credits & Description

Agency: Serviceplan Benelux
Brand: Studio Brussels
On the 12th of June 2015, Dave Grohl broke his leg while performing in Gothenburg. Unfortunately The Foo Fighters had to cancel their upcoming shows including Rock Werchter, Belgium’s biggest rock festival. The broken leg of Dave was a hot topic in all national and international media. It perfectly matched with the momentum and the audience of Studio Brussels. Together with Serviceplan Benelux, Belgium's biggest radiostation Studio Brussels gave their listeners an opportunity to sign their hero’s plaster cast by a breakalegdave.com.