Suzuki Case study YouTube Pre-Roll Hijack by Hakuhodo Percept New Delhi

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YouTube Pre-Roll Hijack

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Industry Cars
Media Case study
Market India
Agency Hakuhodo Percept New Delhi
Creative Director Tripti Kakkar
Art Director Himanshu Sharma
Copywriter Tripti Kakkar
Released February 2017

Credits & Description

Category: Automotive
Media: Digital
Agency: Hakuhodo
Geo: India
Brand: Suzuki
Advertising Agency: Hakuhodo, Delhi, India
National Creative Director: Sabuj Sengupta
Creative Director / Copywriter: Tripti Kakkar
Art Director: Himanshu Sharma
Chief Operating Officer: Elvis Sequeira
AVP: Mayur Chandra
Account Manager: Rahul Madan
Production Manager: Amitava Das
Published: February 2017
The research highlighted that majority of potential car buyers watch auto reviews on YouTube before deciding on their new car. And what they particularly look for is the final verdict by an auto expert. We hijacked the existing auto reviews of our competition and played our verdict of the All-New S-Cross within 5 seconds as a pre-roll. Thus creating the Pre-Verdict Pre-Roll. We began with the end and drove over their five minutes in five seconds. ​