Swedish Armed Forces (SwAF) Case study Who Cares? by DDB Stockholm

Who Cares?

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Industry Public awareness
Media Case study
Market Sweden
Agency DDB Stockholm
Production B-Reel
Released May 2012

Awards

Clio Awards, 2013
Out of Home Ambient Bronze
Engagement Experiential Bronze

Credits & Description

Title: WHO CARES?
Product/Service: Swedish Armed Forces (Recruitment)
Entrant: DDB Stockholm, Stockholm
Agency: DDB Stockholm
Creative Director(s): Magnus Jakobsson, Fredrik Simonsson
Copywriter(s): Martin Lundgren, Jeffrey Salomonsson
Art Director(s): Daniel Mencák, Lisa Granberg
Agency Producer(s): Elisabet Halming
Production Company: B-Reel, Atomgruppen, Society 46
Other(s): Account Director: Sandra Kaludjercic Bergman
Account Manager: Tina Munck