Termoplast Case study SILENCER by Grey & Trace Barcelona, Grey Barcelona

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SILENCER

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Industry Industrial Equipment & Agricultural Machinery
Media Case study
Market Spain
Agency Grey & Trace Barcelona
Creative Antonio Montero, Enric Nel-Lo, Matias Lopez Navajas, Jorge Manzaneque, Fernando Riveros Butrovic, Alejandro De Antonio
Agency Grey Barcelona
Released June 2013

Credits & Description

Termoplast is a brand specialized in sound proofing. The best way to prove its efficiency is to put the product on the test. Therefore, the main sales strategy is to invite users to test the windows in the Termoplast's own stores.
We develop a mac app to make the "Termoplast experience" more reachable to the public and potential clients.
The app "Silencer" gives the opportunity to let people enjoy the benefits of the product, through an innovate digital experience:
The webcam captures the movement of your hand. When you move it from right to left imitating the gesture you make when you close a real window, you modulate the volume coming from your computer, turning it up when you "open" the digital winder or down when you "close" it.
Credits:
Advertising Agency: GREY SPAIN
Client: Mundo Ventanas
Brans: Termoplast
Client contact: Pedro López (General Manager)
Creative team: Antonio Montero, Enric Nel.lo, Fernando Riveros, Matías López Navajas, Jorge Manzaneque, Alejandro de Antonio
Digital production team: Joaquin García-Morato, Kiko Rodríguez
Mac OX v.10.7, Mac OX v.10.8 app: http://www.termoplastsilencer.com/ts/
Title: Silencer