Terra Poo WiFi by DDB Mexico for Terra

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Terra Poo WiFi

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Industry Telecommunications Services
Media Case study
Market Mexico
Agency DDB Mexico
Creative Director Victor Hugo Figueroa
Art Director Sergio Ramirez Urriste
Production The Maestros
Released February 2012

Awards

FIAP 2012
Media Innovation Outdoor Bronze Sol

Credits & Description

Entrant: DDB Mexico, Mexico City
Terra Networks - "Terra Poo WiFi"
Corporate Name of Client: Terra Networks
Client Account Director: Fernando Sánchez
Agency Account Director: Matías Del Campo
Agency: DDB, Mexico City
Chief Creative Officers: Walter Aregger/Hernán Ibarra
Creative Director: Víctor Figueroa
Art Director: Sergio Ramírez
Agency Producer: Marcelo Genel
Production Company: The Maestros, Mexico City
Directors: Rodrigo Valdés/Sergio Granados
Description of the Project
In Mexico, like in many other countries, Internet users are visiting less portals and are spending most of the online time in social networks. It was urgent for Terra to motivate users to visit their site and generate more attraction and surprise for the brand.
We created a device that ensured a free wi-fi connection in public parks. Just for creating higher impact and surprise, we made it so that it is activated using pet´s poo. The device calculated the weight and gave everyone free minutes of internet access.