CHOOSE A DIFFERENT ENDING by AMV BBDO London, Mad Cow Films for The Metropolitan Police

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CHOOSE A DIFFERENT ENDING

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Industry Public Safety, Health & Hygiene
Media Case study
Market United Kingdom
Agency AMV BBDO London
Agency Mad Cow Films
Director Simon Ellis
Released August 2012

Credits & Description

Category: Creative Effectiveness
Advertiser: THE METROPOLITAN POLICE
Product/Service: ANTI KNIFE CRIME
EXECUTIVE CREATIVE DIRECTOR: PAUL BRAZIER (AMVBBDO)
CREATIVE DIRECTOR: STEVE JONES (AMVBBDO)
CREATIVE DIRECTOR: MARTIN LORAINE (AMVBBDO)
ART DIRECTOR: STEVE JONES (AMVBBDO)
WRITER: MARTIN LORAINE (AMVBBDO)
BOARD PLANNER: TOM WHITE (AMVBBDO)
PRODUCTION COMPANY: (MAD COW FILMS)
DIRECTOR: SIMON ELLIS (MAD COW FILMS)
PRODUCER: JONAS BLANDCHARD (MAD COW FILMS)
DIRECTOR OF PHOTOGRAPHY: KELVIN RICHARDS (MAD COW FILMS)
EDITOR: MATTHEW SWANPOEL (MAD COW FILMS)
BOARD ACCOUNT DIRECTOR: RICHARD ARSCOTT (AMVBBDO)
ACCOUNT DIRECTOR: CLAIRE BEST (AMVBBDO)
ACCOUNT MANAGER: ADAM KENNEDY (AMVBBDO)
HEAD OF PLANNING: CRAIG MAWDSLEY (AMVBBDO)
HEAD OF PLANNING: BRIDGET ANGEAR (AMVBBDO)