RED FLAG by Ogilvy & Mather Shanghai for The North Face

RED FLAG

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Industry Apparel, Clothing & Footwear
Media Case study
Market China
Agency Ogilvy & Mather Shanghai
Executive Creative Director Sean Sim, Zhu Hao, Natalie Lam Razorfish
Art Director Kama Zhang, Casper Woo, Kurt Durt, Kelvin Leong, Minsheng Zhang
Copywriter Stan Xu, Joan Zheng, Stanleytao, Kit Ong
Designer Kevin Lee, Zhanglei, Mingsheng, Hytal Ye
Producer Joyce Chen, Chye Yee Chow, Liu Jin Ming
Typographer Zhang Lei
Released September 2012

Credits & Description

Category: Creative Effectiveness
Advertiser: THE NORTH FACE
Product/Service: THE NORTH FACE
Executive Creative Director: Kevin Lee/Kit Ong/Sean Sim/Natalie Lam/Zhu Hao (Ogilvy Shanghai)
Copywriter: Kit Ong/Joan Zheng/Stan Xu/ StanleyTao (Ogilvy Shanghai)
Art Director: Kevin Lee/Kelvin Leong/Minsheng Zhang/Zhang Lei/Kama Zhang/Casper Woo/Kurt Durt/ (Ogilvy Shanghai)
Agency producer: Aywei Wong/Weisian Lee (Ogilvy Shanghai)
Producer: Chye Yee Chow/Liu Jin Ming/Joyce Chen
Typographer: Zhang Lei (Ogilvy Shanghai)
Planning Director: Edward Bell (Ogilvy Shanghai)
Production house: Gwantsi Prodution. (Gwantsi Prodution.)
Designer: Mingsheng/Zhanglei/Kevin Lee/Hytal Ye (Ogilvy Shanghai)
Postproduction house: Attic Post. (Attic Post.)