THE PARCEL MEMORY by Akestam.holst Stockholm for The Swedish Post

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THE PARCEL MEMORY

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Industry Postal, Courier, Shipping & Freight services
Media Case study
Market Sweden
Agency Akestam.holst Stockholm
Released April 2013

Awards

Eurobest 2013
Promo & Activation BEST USE OF DIGITAL MEDIA IN A PROMOTIONAL CAMPAIGN Bronze
Interactive GAMES Bronze

Credits & Description

Client THE SWEDISH POST
Product POSTAL SERVICE
Entrant ÅKESTAM HOLST Stockholm, SWEDEN
Type of Entry Other Interactive Digital Solutions
Category GAMES
Title THE PARCEL MEMORY
Product/Service POSTAL SERVICE
Entrant Company ÅKESTAM HOLST Stockholm, SWEDEN
Advertising Agency ÅKESTAM HOLST Stockholm, SWEDEN
Andreas Ullenius Åkestam Holst Creative Director
Lars Holthe Åkestam Holst Art Director
Joakim Labraaten Åkestam Holst Copywriter
Jacob Stjärne Åkestam Holst Account Director
Katarina Johansson Åkestam Holst Account Manager
Johan Eklund Åkestam Holst Digital Producer
Lars Friberg Åkestam Holst Planner
Olov Öqvist Åkestam Holst Graphic Designer
Felicia Lodin Åkestam Holst Studio Assistant
From Stockholm With Love Web Productions
It's Showtime! Production Company
Entry URL: http://ourwork.se/memory/
Brief Explanation
BRIEF Promote the Swedish Post's pre-franked parcels and encourage people to send more Xmas gifts in December. SOLUTION The Parcel Memory an online match-making game challenging the nation to keep the parcels in mind. If you found a matching pair you won both. But since they're identical and giving and receiving are just as fun, the gifts had to be sent to different receivers. RESULTS In December 2012 over 1% of Sweden's population spent an average of 16 minutes memorizing the Swedish Post's pre-franked parcels.