TNT Case study Choose your host by Circus Buenos Aires

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Choose your host

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Industry TV Channels/Radio Stations and Programmes
Media Case study
Market Argentina
Agency Circus Buenos Aires
Released March 2015


Wave Festival, 2015
Cyber Social PRATA

Credits & Description

Título: Choose your host
Agência: Circus
Anunciante: Turner
Diretor de criação: Seto Olivieri/ Agustín Castellani/ Dauquén Chabeldín
Produtor da agência: Fidel Pérez Ochoa/ Rebecca Peterhansen/ Clara Bochatey
Diretor de arte: Martín Pettinari
Sinopse: TNT needed to capitalize all the buzz generated by the Oscars on Internet, by means of a proposal intended to enhance the transmission on the screen. So we generated Choose your Host, a DUAL SCREEN proposal that allowed users to complement the transmission of the Oscars on TV with some of the 5 simultaneous transmissions over the Internet. Each of these was led by some of the most popular celebrities in Latin America, who watched the ceremony and commented on it their own way