TNT Case study DRAMA HITS THE NETHERLANDS by Duval Guillaume Modem Antwerp

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DRAMA HITS THE NETHERLANDS

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Industry TV Channels/Radio Stations and Programmes
Media Case study
Market Belgium
Agency Duval Guillaume Modem Antwerp
Executive Creative Director Peter Ampe, Katrien Bottez
, Geoffrey Hantson
Art Director Ad Van Ongeval
Copywriter Dieter De Ridder
Released June 2013

Awards

Cannes Lions 2013
Outdoor Lions Ambient; Stunts & Live Advertising Bronze

Credits & Description

Type of entry: Ambient
Category: Stunts & Live Advertising
Advertiser: TURNER BROADCASTING
Product/Service: TNT
Agency: DUVAL GUILLAUME MODEM Antwerp, BELGIUM
Executive Creative Director: Katrien Bottez/Geoffrey Hantson
Copywriter: Dieter De Ridder
Art Director: Ad Van Ongeval
Advertiser's Supervisor: Dimitri Mundorff
Account Manager: Tuyen Pham Xuan
Planner: Maarten Van Herck/Kris Hoet
Description of Ambient execution
shot in the small town of Dordrecht on January 17th, this live stunt also features the now famous red button as its centerpiece. When innocent passers-by couldn’t resist pushing it, pure TNT drama unfolds with an extra ‘engaging’ twist in a form of surprisingly close participation from the public.