Polish Union of Transplantation Medicine Case study Reborn by Havas Worldwide Warsaw


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Industry Public awareness
Media Case study
Market Poland
Agency Havas Worldwide Warsaw
Executive Creative Director Jacek Szulecki
Copywriter Mateusz Gaca, Magda Banasik
Released March 2013


Golden Drum 2013
Press Social & Charity Silver Drum

Credits & Description

Campaign name: Reborn
Year/ID: 2013 / B_31_010_G13
Group: B. Press
Subgroup: 31. Social & Charity
Award: Silver Drum
Product and services: Transplantology
Registrant: Havas Worldwide Warsaw Sp. z o.o.
Country: POLAND
Brand name: Polish Union of Transplantation Medicine
Advertising agency, city: Havas Worldwide Warsaw
Art director: Rafał Ryś
Executive Creative Director: Jacek Szulecki
Copywriter: Magda Banasik, Mateusz Gaca
Account Director / Manager: Patryk Sucharda, Patrycja Rzucidło-Zając
Client Account Director / Manager: Wojciech Rowiński
Creative idea explanation: As a result of the corruption scandal in 2009 in the Polish health service, trust towards transplantology specialists decreased radically. This area of medicine needed a huge boost to its public image. Donating an organ is, for patient, often a gift of rebirth, therefore we decided to include photographs of post-transplant patients in special and very popular in Poland press sections presenting photographs of the newborn children, thereby welcoming these patients once again, among the living and into the world, at the same time encouraging people to become mindful donors, giving others chance to be born again.