Travel Yukon Case study Make a Toenation by Cossette Vancouver

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Make a Toenation

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Industry Destinations (Countries & Places)
Media Case study
Market Canada
Agency Cossette Vancouver
Associate Creative Director Scott Schneider, Pierre Chan
Executive Creative Director Michael Milardo
Art Director Scott Schneider
Copywriter Pierre Chan
Released June 2017

Credits & Description

Category: Hospitality, Tourism
Media: Digital
Agency: Cossette
Geo: Canada
Advertising Agency: Cossette, Vancouver, Canada
Executive Creative Director: Michael Milardo
Associate Creative Director / Copywriter: Pierre Chan
Associate Creative Director / Art Director: Scott Schneider
Director of Client Services: Robyn Smith
Account Director: Lindy Scott
Account Coordinator: Joy Lucas
PR: Colony
Published: June 2017
Established in 1973, the Sourtoe Cocktail has been a time-honoured tradition in Dawson City, Yukon. Drawing tourists from around the world, the famous cocktail consists of an actual severed human toe used to garnish a drink. But in June of 2017, it was stolen by a drunken tourist, and the theft made headlines worldwide! So we created a contest in search of a new toe.