Tvnz/tv2 Case study TV2 Fairy Tale Books by Contagion

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TV2 Fairy Tale Books

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Industry TV Channels/Radio Stations and Programmes
Media Case study
Market New Zealand
Agency Contagion
Executive Creative Director Bridget Conway-Taylor
Art Director Daniel Walton
Designer Phila Lagaluga
Account manager Emma Woods
Production Bootleg
Released April 2013

Credits & Description

TVNZ wanted to promote the second season of the television series Once Upon A Time. A show based on fairy tale characters set in the modern day. To help convey this idea of 'fantasy in the real world' Contagion, Auckland turned existing Eyelite sites into 2m high fairy tale books. The specially constructed books opened to the second chapter and included a synopsis of the season ahead. Story time now existed in malls across the country, and TV2's ratings lived happily ever after.
Category: Entertainment & leisure
Client: TVNZ
Agency: Contagion
Production: Bootleg
Country: New Zealand
Executive Creative Director: Bridget Taylor
Art Director: daniel walton
Associate CD / Copywriter: Verity Dookia
Designer: Phila Lagaluga
Account manager: Emma Woods