UNICEF (United Nations International Children’s Emergency Fund) Case study FLOWER by McCann Erickson Korea

FLOWER

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Industry Charities, Foundations, Volunteers, Human Rights
Media Case study
Market South Korea
Agency McCann Erickson Korea
Executive Creative Director Junghyun Ashley Shon
Creative Director Byungho Ahn
Art Director Sangjin Kim
Copywriter Eunyoung Choi
Released August 2011

Credits & Description

Category: Fundraising & Appeals
Advertiser: KOREAN COMMITTEE FOR UNICEF
Product/Service: I DONATE MY BIRTHDAY CAMPAIGN
Agency: McCANN WORLDGROUP KOREA
Executive Creative Director: Junghyun Ashley Shon
Creative Director: Byungho Ahn
Copywriter: Eunyoung Choi
Art Director: Sangjin Kim
Advertiser's Supervisor: Katie Namwon Kim
Planner: Kukyoung Lee
Planner: Kukyoung Lee

English Translation of Main Headlines
The gift of providing education with the price of a birthday present.
60 unicef notebooks = 30 USD

Donate your birthday today.
Make it the best birthday for you and for children around the world.
www.birthday.or.kr