VillaLobos Case study THE EMPTY PROJECT by Loducca

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THE EMPTY PROJECT

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Industry Department Stores & Shopping Malls
Media Case study
Market Brazil
Agency Loducca
Creative Director Cassio Moron, Fabio Saboya, Sergio Mugnaini
Art Director Alexandre Amaral, Weber Luiz De Andrade
Copywriter Raphael Franzini, Marcelo Rosa
Designer Eduardo Tallia
Released October 2013

Awards

Cannes Lions, 2014
CYBER LIONS Social: Use of Co-Creation & User Generated Content BRONZE

Credits & Description

Website URL http://www.theemptyproject.com/cocreation
Website URL http://www.theemptyproject.com/
Social Media URL https://twitter.com/search?q=%23TheEmptyShop&src=typd
Type of entry: Social
Category: Use of Co-Creation & User Generated Content
Advertiser: SHOPPING VILLALOBOS
Product/Service: INSTITUCIONAL
Agency: LODUCCA São Paulo, BRAZIL

Client: SHOPPING VILLALOBOS
Product: INSTITUCIONAL
Entrant: LODUCCA São Paulo, BRAZIL
Type of Entry: Social
Category: Use of Co-Creation & User Generated Content
Entrant Company : LODUCCA São Paulo, BRAZIL
Advertising Agency : LODUCCA São Paulo, BRAZIL

Chief Creative Director: Guga Ketzer (Loducca)
Creative Director: Cassio Moron (Loducca)
Creative Director: Fabio Saboya (Loducca)
Creative Director: Sergio Mugnaini (Loducca)
Copywriter: Raphael Franzini (Loducca)
Copywriter: Marcelo Rosa (Loducca)
Art Director: Alexandre Amaral (Loducca)
Art Director: Weber Luiz De Andrade (Loducca)
Assistent Art Director: Rafael Avila Silva (Loducca)
Head Of Design: Gustavo De Lacerda (Loducca)
Designer: Eduardo Tallia (Loducca)
Technology Director: Andre Michels (Loducca)
Executive Producer: Ana Luisa Andre (Loducca)
Executive Producer: Sid Fernandes (Loducca)
Account Director: Tatiana Moliterno (Loducca)
Account Group Director: Fabiane Veiga (Loducca)
Production Company: O2 Filmes (O2 Filmes)
Production Company: Mixer (Mixer)
Production: José Ricardo Gallian (Artcenter)
Digital Production: Dclick (Dclick)

Creative Execution:
The Empty Project platform makes it possible to monitor new projects popping up around the world, submit new sustainable ideas and co-creations, and even download free of charge the blueprint for each project in order to duplicate the idea. The landing page offers horizontal and vertical navigation, and responsive information resizing design to help visitors keep up with both the latest news and the sustainable projects co-created around the world .


The Empty Shop was launched in 2013, brining a brand new donation collection format. It was eventually turned into an open-source project and evolved in 2 complementary ways: new Empty Shops around the world and new sustainable ideas around the concept of emptiness. The next level: to transform a store into a brand. That's the goal for The Empty Project. An open-source platform for co-creating sustainable ideias, reinventing new donation collection formats and spreading those ideas to the world.


The Empty Shop was launched in 2013, brining a brand new donation collection format. It was eventually turned into an open-source project and evolved in 2 complementary ways: new Empty Shops around the world and new sustainable ideas around the concept of emptiness. The next level: to transform a store into a brand. That's the goal for The Empty Project. An open-source platform for co-creating sustainable ideias, reinventing new donation collection formats and spreading those ideas to the world.