ARTE CON VINO by Leo Burnett Bogota for BODEGA NAVARRO CORREAS

ARTE CON VINO

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Industry Wine & Champagne
Media Case study
Market Colombia
Agency Leo Burnett Bogota
Creative Director Carlos Orozco, Juan Manuel Gaitan
Art Director Carlos Orozco, Andres Moncayo - Pablo Acosta - Juan Cardenas - Carolina Suarez
Copywriter Juan Carlos Cardenas
Photographer Alejandro Acosta
Account Supervisor Stephani Bello
Released January 2012

Awards

El Sol 2012
Exterior MEDIOS NO CONVENCIONALES Sol de Plata

Credits & Description

Category: Special Build
Advertiser: DIAGEO
Product/Service: BODEGA NAVARRO CORREAS
Agency: LEO BURNETT COLOMBIA
Chief Creative Officer: Mauricio Sarmiento – Fernando Hernandez
Creative Director: Carlos Orozco/Pablo Acosta/Juan Manuel Gaitan
Copywriter: Juan Carlos Cardenas
Art Director: Carlos Orozco/Pablo Acosta/Andres Moncayo
Photographer: Alejandro Acosta
Account Supervisor: Stephani Bello
Advertiser's Supervisor: Katherine Schafer
Account Manager: Maria Elvira Guerrero
Account Manager: Maria Elvira Guerrero

Ambient Execution Description
We created a 13 x 8.2 foot structure with 1000 acrylic cells and an automated robotic
mechanism, that would be filled with 6 different shades of wine, people could choose a cell and
sent a text message, and the robot filled each box with wine. At the end people could recreate
the Van Gogh's self portrait and build a masterpiece with our masterpiece Navarro Correas
wine.