HOW TO GET PEOPLE TO FLY TO L.A. USING 140 CHARACTERS. OR LESS. by Droga5 Sydney for Virgin Blue

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HOW TO GET PEOPLE TO FLY TO L.A. USING 140 CHARACTERS. OR LESS.

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Industry Airlines
Media Case study
Market Australia
Agency Droga5 Sydney
Released August 2012

Credits & Description

Category: Creative Effectiveness
Advertiser: VIRGIN BLUE GROUP
Product/Service: V AUSTRALIA
General Manager, Marketing: Michelle Lee (Virgin Blue Group)
Manager, Group Commercial & Partnership Marketing: Michael Betteridge (Virgin Blue Group)
Executive Planning Director/Partner: Sudeep Gohil (Droga5)
Executive Creative Director/Partner: David Nobay (Droga5)
Senior Writer: Ben Akers (Droga5)
Senior Art Director: Ben Smith (Droga5)
Account Director: Nicholas Kettlehake (Droga5)
Account Director: Liz Ainslie (Droga5)
Digital Director: Brett Mitchell (Droga5)
Digital Producer: John Mclean (Droga5)
Co-author/Strategic Planner: Katrina Wong (Droga5)
Co-author/Strategic Planner: Toby Harrison (Droga5)