Volkswagen Case study Bug Run by DDB Stockholm

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Bug Run

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Industry Cars
Media Case study
Market Sweden
Agency DDB Stockholm
Creative Director Magnus Jakobsson, Fredrik Simonsson
Art Director Gustav Holm
Copywriter Martin Lindestaf, Simon Higby, Stefan Gustafsson
Released May 2012

Awards

Clio Awards, 2013
Branded Entertainment & Content Games Silver

Credits & Description

Title: BUG RUN
Product/Service: Volkswagen Sweden
Creative Credits
Entrant Company: DDB Stockholm, Stockholm
Creative Director: Magnus Jakobsson
Creative Director: Fredrik Simonsson
Art Director: Gustav Holm
Copywriter: Martin Lindestaf
Copywriter: Stefan Gustafsson
Copywriter: Simon Higby
Web Producer: Michael Nyberg
Web Director: Karl-Johan Vogelius
Technical Director: Andreas Fabbe
Digital Design: Martin Runfors
Head of Digital Production: Jojo Brännström
Business Director: Jerker Fagerström
Account Director: Eva Caspar
Planner: Patrik Ronström
Brief Explanation
To advertise the fastest Volkswagen Beetle ever, with a twist, we arranged a race between real live animal beetles instead of cars. A miniature race track was built, allowing eight beetles to compete in each heat. In a unique collaboration with Betsson, an online betting company, we allowed the target group to bet real money on the race results. Anybody could then watch the races live online, where Pistol Pete ended up the winner of the entire competition.At the end of each racing heat, viewers were introduced to the most powerful beetle of them all – the Volkswagen Beetle Turbo.