Volkswagen Case study Case Start/Stop Volkswagen by ALMAP BBDO Brazil

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Case Start/Stop Volkswagen

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Industry Cars, Software & Multimedia Productions, SaaS
Media Case study
Market Brazil
Agency ALMAP BBDO Brazil
Art Director Ilka Mourão
Copywriter Ana Cavalcanti E Guilherme Nesti
Digital Creative Director Luciana Haguiara E Sandro Rosa
Released May 2013

Credits & Description

Volkswagen anticipates the Start-Stop technology with an app created by AlmapBBDO
To explain how the resource that turns the car motor off during stops works, the user will be able to control YouTube videos through facial movements
Soon, Volkswagen will launch the Start-Stop technology in Brazil: an innovating system that turns the motor off during stops and automatically turns it on when the car starts moving. To anticipate the novelty, the brand made an app created by AlmapBBDO available that will give the user the ability to control the video being watched on YouTube through facial movements.
With the technology, which reduces C02 emissions by reducing fuel consumption, the tool avoids wasting time and content, since it stops the video when the user looks away from the screen.
It's a Google Chrome plug-in that after being installed in the browser, whenever a user is watching a video on YouTube and looks away from the screen, the film pauses on its own. And when the user looks at it again, the video resumes where it stopped, in a simple explanation of the Start-Stop technology.
The Start-Stop app is available at the Chrome Store for download free of charge.
Advertiser: Volkswagen
Product: Start/Stop
General Creative Director: Luiz Sanches
Digital Creative Director: Luciana Haguiara e Sandro Rosa
Art Director: Ilka Mourão
Copywriter: Ana Cavalcanti
Production: The Apes
Technology Director: Fernando Boniotti
Project Manager: Evelina Rios
Account Services: Gustavo Burnier, Filipe Bartholomeu, Thiago Godoy, Vanessa Pereira da Silva
Approval: Artur Martins, Fábio Rabelo