Volkswagen Case study Play The Road - Reinventing driving music by Tribal London

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Play The Road - Reinventing driving music

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Industry Cars
Media Case study
Market United Kingdom
Agency Tribal London
Production B-Reel
Editor Joce Hocking Of Circus
Released July 2014


Epica Awards 2014
Digital Creative Technology Gold

Credits & Description

Agency (& City): Tribal Worldwide, London
Creative Director(s): Simon Poett, Simon Richings
Copywriter(s): Paul Robbins, Sam Turk
Art Director(s): Paul Robbins, Sam Turk
Production Company (& City): B/Reel, (London) Framestore (London)
Film Director(s): Anders Hallberg
Production Company Producer(s): Trine Pillay of B/Reel; Heather Kinal of Framestore
Agency Producer(s): Lucy Westmore
Creative Technologist (s): Matthew Oxley, Andy Best
Original music composed by: Underworld
Music Artist: Underworld
Music Producer: Rick Smith
Reactive Music Producer: Yuli Levtov, Reactify
Audio Specialist and Creative Producer: Nick Ryan or Nick Ryan Music
Music Engineer: Simon Gogerly
Business Director: Paul Billingsley
Account Director: Jaimie Jennings
Precision Driver: Steve Gault of MGM Motors
Editor: Joce Hocking of Circus
Planner: Elaine Miller of adam&eveDDB
Title: "Play The Road - Reinventing driving music"
Product: Golf GTi
Advertiser: Volkswagen UK