Volkswagen Case study "New Jetta Owner's Kit" by Arnold Worldwide Boston

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"New Jetta Owner's Kit"

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Industry Cars
Media Case study
Market United States
Agency Arnold Worldwide Boston
Executive Creative Director Alan Pafenbach, Ron Lawner
Creative Director Betty Egan, David Weist
Art Director Jamieson Weeks
Copywriter Barbara Mcfayden
Illustrator Leo Timmers
Released February 2004


International Automotive Advertising Awards 2005
Print Sales Promotion Gold

Credits & Description

Agency: Arnold Worldwide
City: Boston
Advertiser: Volkswagen
Brand Name: Volkswagen
Product Name: Jetta A5
Business Sector: Automotive
Market: United States
Country of Production: United States
Type: Free Standing Insert
Executive Creative Director: Ron Lawner, Alan Pafenbach
Creative Director: David Weist, Betty Egan
Art Director: Jamieson Weeks
Copywriter: Barbara McFayden
Production Manager: Dina Reiss
Account Executive: Joan Golden, Jeannette Cohen
Account Manager: Karen Marderosian
Illustrator: Leo Timmers