Volkswagen Case study GOODBYECITI by Ogilvy Cape Town

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GOODBYECITI

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Industry Cars
Media Case study
Market South Africa
Agency Ogilvy Cape Town
Executive Creative Director Chris Gotz
Creative Director Nicholas Wittenberg
Art Director Jennifer Macfarlane
Copywriter Cuanan Cronwright
Strategic Planner Jayne Holness
Released December 2012

Credits & Description

Category: Creative Effectiveness
Advertiser: VOLKSWAGEN
Product/Service: VW CITI GOLF
Executive Creative Director: Chris Gotz (Ogilvy Cape Town)
Business Director: Greg Tebbutt (Ogilvy Cape Town)
Art Director: Jennifer MacFarlane (Ogilvy Cape Town)
Copywriter: Cuanan Cronwright (Ogilvy Cape Town)
Creative Director: Nicholas Wittenberg (Ogilvy Cape Town)
Technical Director: Thorkild Clausen (Ogilvy Cape Town)
Senior Brand Manager: Tarryn de Klerk (Volkswagen South Africa)
Agency Producer: Iris Vinnicombe (Ogilvy Cape Town)
Strategic Planner: Jayne Holness (Ogilvy Cape Town)
Strategic Consultant: Mike Wills (Ogilvy Cape Town)
PR Manager: Amy Mabin (Ogilvy Cape Town)