Wyeth Case study Wyeth Learning Surprise Video Library by OMD Hong Kong

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Wyeth Learning Surprise Video Library

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Industry Vitamins & Diet Complements
Media Case study
Market Hong Kong SAR China
Agency OMD Hong Kong
Associate Creative Director Tracy Chow
Creative Director Eric Poon
Art Director Nam Tong
Released March 2012

Awards

AME Awards, 2013
Use of Medium Social Media AME Silver Medallion
Use of Discipline Interactive AME Bronze Medallion

Credits & Description

Advertiser: WYETH NUTRITION HONG KONG
Agency: OMD HONG KONG, AGENDA
Category: Best Integrated Campaign Led by Direct Marketing
Advertising campaign: WYETH LEARNING SURPRISE VIDEO LIBRARY
Communication Planner: Augustin Chan (OMD Hong Kong)
Associate Account Director: Gwyneth Mak (AGENDA)
Head Of Strategy And Insights: Deric Wong (OMD Hong Kong)
Art Director: Nam Tong (AGENDA)
Digital Manager: Koyi Wu (OMD Hong Kong)
Associate Creative Director: Tracy Chow (AGENDA)
Group Account Director: Yan Hui (AGENDA)
Communication Planner: Anthony Lau (OMD Hong Kong)
Creative Director: Eric Poon (AGENDA)
Business Director: Jasmine Lee (OMD Hong Kong)
Digital Planner: Jennifer Lau (OMD Hong Kong)
Senior Account Executive: Zoe Liu (AGENDA)