COLOR CODES [video] by Narita Design for Ambev

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COLOR CODES [video]

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Industry Beers and Ciders
Media Design & Branding, Case study
Market Brazil
Agency Narita Design
Creative Director Fernando Quintas
Designer Alexander Cavalcante
Released May 2013

Credits & Description

Advertiser: AMBEV
Agency: NARITA DESIGN
Category: Core FMCG
Designer: Alexander Cavalcante (Narita Design)
Marketing Manager: Danielle Koga (Ambev)
CEO: Mario Narita (Narita Design)
Creative Director: Fernando Quintas (Narita Design)
Marketing Director: Luciano Tulio (Ambev)
Client Brief Or Objective
Ambev is the biggest beer company in Brazil, with 70% of the beer market share, and they want to keep it. Antarctica, Brahma and Skol, their three best-sold beers in the company, were chosen to reinforce their leading position on the shelves.
For a long time, more and more research has shown that people want to enjoy their free time with pleasant activities. Therefore, nobody enjoys spending time at supermarkets.
This system allows people to find, in just a few seconds, their favourite brand, even at a long distance. With this, Ambev provided an easy and quick way for people to save time. Knowing that color is highly noted by human perception, we developed a new visual identity based on a strong color code.