Baobeihuijia Design & Branding, Case study A Thread Of Hope by TBWA\ Shanghai

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A Thread Of Hope

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Industry Public awareness
Media Design & Branding, Case study
Market China
Agency TBWA\ Shanghai
Chief Creative Officer Nils Andersson
Executive Creative Director Ronnie Wu
Art Director Chen Lei, Tony Fan, Changxu Liu
Copywriter Kissa Lin
Production Doingfilm
Director Hansel Lu, Chenliang Zhao
Released January 2017


Clio Awards 2017
Branded Entertainment Public Service: Event/Experiential Gold
Brand Design Public Service: Spatial Design Bronze

Credits & Description

Nomination: Branded Entertainment
Category: Public Service: Event/Experiential
Award: Gold
Market: Shanghai
Agency: Tbwa\ Shanghai
Entrant Company: Tbwa\ Shanghai
Agency Network: Tbwa
Holding Company: Omnicom Group
Production Company: Doingfilms
Advertiser / Brand: Baobeihuijia
Production Company (additional): Au79 Communications
Production Company (additional): Amazin Shanghai
Asia Creative President & Greater China President And Cco: Nils Andersson
Executive Creative Director: Ronnie Wu
Group Creative Director: Jason Jin
Art Director: Tony Fan
Art Director: Changxu Liu
Art Director: Lei Chen
Copywriter: Kissa Lin
Editor: Yang Meng
Pr: Anny Wu
Director: Hansel Lu
Director: Chenliang Zhao
Producer: Yifan Wang
Director Of Photography: Rongyun Ge
Project Supervisor: Cuiqin Mo
Construction: Rodger San
Construction: Alex Shi
Pr & Marketing Executive: Vicky Li