BUTTON BUTTON Design & Branding, Case study ANAGRAPHICS by BUTTON BUTTON Fontenay-sous-Bois

ANAGRAPHICS

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Industry Advertising agencies, Business equipment & services
Media Design & Branding, Case study
Market France
Agency BUTTON BUTTON Fontenay-sous-Bois
Released May 2013

Awards

Cannes Lions 2013
Design Lions Self Promotion Silver

Credits & Description

Type of entry: Graphic Design & Design Crafts
Category: Self Promotion
Advertiser: BUTTON BUTTON
Product/Service: BUTTON BUTTON
Agency: BUTTON BUTTON Fontenay-sous-Bois, FRANCE
Chief Salientist Officer: William Black (Button Button)
Chief Salientist Creative Officer: Kay Hes (Button Button)
Brief Explanation
How to ...
… grab attention ?
… reconnect with our key contacts and engage them on a new story ?
… explain that we are the same people with a new approach ?
….connect with new contacts ?
Describe the brief from the client
After more than 10 years spent in a global design network, we launched our own creative studio end of 2012. As every new studio, we just needed to get creative briefs, get projects, get clients… We just had to find the appropriate way…
Design Process
Our Solution : Anagraphics, a contraction of anagrams and graphics, but above all a coherent collection of 50 personalized posters trying to demonstrate that same ingredients can deliver different flavors.
We anagramed 22 brand names + 28 names of clients, then we illustrated new words and meanings.
Each marketing/brand director received two Anagraphics posters : one relative to his/her name + one for the brand(s) she/he is in charge + a leaflet showing the full collection and introducing the agency.
Results
Reactions were unanimously positive. We received many thankful calls and emails, we had nice lunch-meetings… Some collaborations immediately started, others hopefully will follow soon…